Corporate Communications
Facts explain. Stories persuade. Storytelling is what allows readers to experience your values rather than simply being told about them. Let me bring the power of corporate storytelling to your organization.
As a former newspaper reporter at the Florida Times-Union and Jacksonville Business Journal, I have the editorial judgment to craft an authentic message that builds your credibility and influence. I’ve worked directly with executives and teams at healthcare companies, public relations firms, and industry trade services, and my branded articles have appeared in The New York Times, Miami Herald, and The Orlando Sentinel.
Journalism-trained. Business-literate. Trusted with complex topics.
What I Offer
- Feature stories for branded publications
- Executive thought leadership articles and white papers
- Case studies and stakeholder profiles
- Blogs, newsletters, web content, and marketing collateral
Industry Specializations
- Healthy coffee? It’s a personal thing: Baptist Health System consumer service article
- BlueVision Eye Exam: Blue Cross Blue Shield of Florida member email
- Healthy & Well: Blue Cross Blue Shield of Florida newsletter
- COVID Vaccine promotion: Blue Cross Blue Shield of Florida benefit administrator email
- E-cigarettes not a “healthy” cigarette: Baptist Health System consumer service article
- Virtual Visits promotion: Blue Cross Blue Shield of Florida flyer
- Obesity boosts liver cancer’s rise: Baptist Health System consumer service article
- Childhood cancer rates have leapt ahead: Baptist Health System consumer service article
- Diabetes Prevention: Blue Cross Blue Shield of Florida flyer
Testimonials
“Carole is an outstanding writer in terms of tone, organization and readability. A problem-solver who looks at all the angles and delivers actionable solutions. Always delivered on time. There’s no challenge Carole can’t conquer.” – Joyce McCall, communications specialist at Blue Cross Blue Shield of Florida
“Carole is a highly skilled storyteller who takes a topic and source and crafts a blog post that is engaging, interesting, and keeps you reading until the end. She meets deadlines every single time and she adjusts to your organization’s specific style standards. I recommend Carole for any company looking for an experienced, talented and dependable writer.” – Vikki Mioduszewski, Marketing & Communications manager at Baptist Health System
But wait! Can't I just use AI?
Yes, and no. AI is an efficiency tool, not an employee. Choose writing by humans when you need:
- Original content based on interviews and other non-digital research
- Accurate quotes and facts
- Empathy needed for engaging prose and persuasive copy
- Editorial judgment that asks the right questions and decides which facts, angle, and tone to use for maximum impact
For more on how to leverage AI in your corporate communications, click here.